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Digital Advertising Specialist

Location : Springfield, MA
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3+
Required Education : Bachelor's
Travel : No
Relocation : No

Job Description :
United Personnel is seeking a Digital Advertising Specialist for a full-service advertising, marketing, and PR agency located in Springfield, MA. This is a direct hire opportunity. 


The Digital Advertising Specialist will: 

  • Run digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, social platforms, etc. as well as re-targeting and display

  • Develop digital proposals and SEO strategy presentations

  • Manage digital advertising budgets and KPI goals

  • Continuously improve tracking, reporting and profitability of the SEO and SEM efforts

  • Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings

  • Manages the build of landing pages for each digital advertising campaign

  • Assure Google Analytics and Google Ads are linked for reporting

  • Conduct keyword research based on latest keyword research strategies

  • Work on SEO of website pages

  • Measure site traffic of clients, identify and evaluate new digital tech and optimize marketing campaigns: email marketing, social media, and display and search advertising using analytic tools

  • Track, report and analyze website analytics and PPC campaigns

Required Qualifications :

  • Bachelor’s degree in Advertising, Marketing, Business, Communications, or similar field

  • Minimum of 3 years of hands-on digital advertising experience

  • Google AdWords Certification (preferred)

  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)

  • Great presentation skills

  • Proficiency in all digital media executions

  • Solid organizational and communication skills

  • Ability to manage and maintain multiple on-going projects simultaneously and meet strict deadlines

  • Skill to develop rapport with clients and the team, managing the relationship & expectations and troubleshooting conflicts as they arise

  • Strong verbal and written communications skills, including meeting facilitation and presentations

  • Ability to work independently and cooperatively with a team in a creative and fun working environment

  • Understanding of agency capabilities, vision & mission

  • Utilizes agency resources/tools appropriately and efficiently

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