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Communications Coordinator

Location : Holyoke, MA
Job Type : Temp/Contract to Direct
Hours : Full Time
Required Years of Experience : 1-3+
Required Education : Bachelor's
Travel : No
Relocation : No

Job Description :
 

United Personnel is seeking a Communications Coordinator for a local nonprofit in Holyoke, MA. This is a full-time, permanent role with a great organization making an impact in the local community.


We are seeking an experienced Communications Coordinator with a passion for storytelling, inclusion, and social change. This will be a new position within our organization and offers an incredible opportunity to use your time, energy and talent to build an inspiring communications program that will help change lives. Using skills in writing, marketing and social media, we are looking for a candidate who can position our organization as a thought leader, in turn growing our ability to better serve communities.


Objectives of this Role



  • Assist in the implementation of the agency’s newly articulated brand strategy



  • Ensure that all communications efforts serve the mission, programmatic goals and brand strategy



  • Raise public awareness and knowledge of the mission and services through increased annual communications campaigns


Responsibilities



  • Work with the Executive Director and Director of Development to develop and maintain an external communications plan; set objectives; organize and implement communications and public awareness campaign



  • Support and help strengthen the agency’s use of development and program data in communications and messaging.



  • Create original content aligned with the organization's brand, mission, and communication objectives



  • Communicate campaign calendars, timelines, and deliverables to the rest of the organization



  • Maintain social media presence; execute social media campaigns and build online followings



  • Maintain and execute direct mail campaigns



  • Maintain and execute email campaigns



  • Identify media outlets and potential media partners; build and maintain media contact lists



  • Write and distribute press releases and calendar listings



  • Maintain and update website



  • Maintain an inventory of communications collaterals ensuring all resources are current and accurate, and coordinate the creation of new materials as needed



  • Identify and work with design and marketing vendors and consultants, as needed


 


Required Qualifications :
 

Skills and Qualifications



  • 1-3 years of experience as a communications coordinator or similar role



  • Experience and comfort with learning, troubleshooting and employing software tools



  • Knowledge of traditional and digital communications, content creation, and social media marketing



  • Experience with research using data analytics software



  • Excellent writing, communication, and presentation skills



  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint



  • Proficiency in Google Drive and Google Docs



  • Experience with securing cost estimates and monitoring and tracking communication expenses



  • Experience in WordPress



  • Experience in email platforms such as Constant Contact and Mailchimp



  • Experience with telecommuting platforms such as Zoom and Google Hangouts


Preferred Qualifications



  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools and relational databases



  • Working knowledge of HTML



  • Working knowledge of design software


Education


Bachelor’s degree in a relevant field preferred. Candidates with non-traditional educational pathways and commensurate life/work experience considered.


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